Kenny is one of the most controversial guys in the business today because some people think he is the best in the world today and one of the greatest of all time and others completely disagree with that notion all together. I personally fall in the middle, I think he is very good at what he does but best in the world and GOAT? No. One of the biggest complaints that Tony Khan received was that the booking of Kenny Omega was horrible and he wasn’t presented as the big star like he was in NJPW. Kenny had one of the best runs ever in NJPW and a lot of this best in the world stuff stemmed from Dave Meltzer anointing him as such and rating his matches so highly.
Tony Khan wanted to correct the ship with Kenny Omega’s booking as he proceeded to rebuild Kenny by putting the AEW World title on him and making deals with AAA and Impact to put their world championships on him and making him unbeatable everywhere. He became surrounded by his Bullet Club running mates in the Bucks and the Good Brothers and his mouthpiece became Don Callis. This belt collector gimmick is better than his previous booking but it hasn’t been the ratings draw that they likely intended. As I wrote about a few months ago that Kenny’s run as champion has done nothing to help impact as the ratings actually continued to go down during his reign. In fact the ratings have continued to go down even further after I wrote that article. Even when Kenny was booked to lose the Impact World title to Christian it wasn’t a clean win as a steel chair played a role in the finish.